This came about when I started doing a few lead generation campaigns for my website, I noticed that contact form provided by Base didn’t do two important things: 1. Allow me to record a goal completion in Google Analytics 2. Provide any details over where the lead came from, other than via my website, when [...]
So it’s mid January and there is already a lot to consider in this coming year. Here are some of the key things I think businesses need to concentrate on in 2012. Get Your SEO Sorted This is a no brainer – I don’t mean link building, I mean just get your site SEO friendly, [...]
This is just a quick post for all my subscribers to summarise a few changes in the Internet marketing arena recently. First up, there have been a lot of changes with Google Analytics, with a new version coming out with a host of new features including dashboards, multi channel funnels, real time analytics and visitor [...]
If you’re not familiar with the ‘a4uexpo Bavarian Beer and Sausage on stand 50’ SEO competition, then let me enlighten you! Occassionally in the SEO community someone announces a competition with a prize, in this case tickets to a conference in London with a hotel stay lumped in. This is a great way to build [...]
I’ve been using MailChimp for just over a year now, and I’ve been very impressed. I originally switched from Aweber, but decided that I couldn’t justify paying the monthly fee for Aweber – and I was right to. MailChimp is perfect for my needs, to be honest I’ve not got many subscribers – the most [...]
This sounds fairly straight forward, but not only do most business owners make the mistake of pulling out the wrong ranking, but so do many beginner SEO’s, web developers and designers. Please read all of this article, the good stuff is towards the end! Avoiding Personalisation It’s a bit more complicated than it may seem. [...]
If you’re like me, you probably lack patience, you get your website up and running, you write content day in day out for a week and when you don’t see the results come in, you panic and start to lose hope. Don’t lose hope. Here are a few fast ways to make easy money from [...]
Link building is probably the hardest part of promoting your website, what people don’t realise is that there isn’t an easy, quick way to get good links. Link building is hard, it’s very hard (unless you buy links, in which case your setting yourself up for a whole World of pain if you get caught [...]
In the early days of ecommerce you could build a website, slap some products on, ensure it looks ok for the search engines with a bit of SEO and hey presto, you would have yourself a business. Rinse and repeat. The Formula Is Broken Now that same old tried and tested formula doesn’t work anymore. [...]
Not ranking high in Google? Chances are its duplicate content… Contrary to what most people think, I think the most common cause of websites not ranking is duplicate content. Nearly every single website I ever have to do SEO for has some kind of duplicate content problem. It is so common that nearly all SEO’s [...]