This came about when I started doing a few lead generation campaigns for my website, I noticed that contact form provided by Base didn’t do two important things:
1. Allow me to record a goal completion in Google Analytics
2. Provide any details over where the lead came from, other than via my website, when adding the deal into Base CRM.
3. Allow me to encourage email signups
This meant, essentially, that I couldn’t attribute any leads or customer value to any particular marketing campaign/source/medium. On top of this I couldn’t encourage email subscription. so I decided to commission a WordPress plugin.
I found Woody (a developer) on Peopleperhour.com, I knew how specific my requirements were so I was very particular about who I hired after having bad experiences with freelancers on Odesk in the past.
So I told Woody what I wanted and he got down to work creating my brand new contact form.
Essentially this contact form directly posts the lead into Base, including all the necessary details, as well as the Google Analytics source and medium.
The Google Analytics bit ensures that you can choose a page to redirect to, which can then be tracked as a goal, so that you can keep an eye on things in Google Analytics separately from Base.
Finally it has a tick box that allows the person contacting you to signup to your email newsletter hosted by MailChimp.
I don’t think there are many things out there that do all this, and if you are using Base CRM I highly recommend you try out this plugin.
If you would like to download my plugin you can do so here.