Joining The IDM

Last month I took the step to further my career by joining the IDM as a member. The entry requirements are quite high, but I was fortunate enough to pass the diploma which allowed me to become a member without having 6 years experience!

I’m a strong advocate of the IDM, the first time I heard about them was after looking up copywriters on Wikipedia, I figured if I needed to improve I should try and learn from the best. There I heard about Drayton Bird, who has written a number of books and is also a Fellow at the IDM. Then I heard about the IDM through a contact, and decided that although I had a fairly strong background in Internet marketing, without knowing much about offline marketing and understanding how to combine the two I’d be at a disadvantage.

From now on I’ll be using the “M IDM” honorific after my name in my work related communications. I’ve often thought these are a little pretentious in the past, particularly with people adding BA (Hons) after their name. But the reason I’ll be using this is two fold – one it helps grow awareness of the IDM, and secondly it helps establish that I’m not just making things up as I go along – it builds trust. So if you see my email signature with “David Whitehouse M IDM” on it, it’s not because I’m trying to show off!