I’ve been using MailChimp for just over a year now, and I’ve been very impressed. I originally switched from Aweber, but decided
that I couldn’t justify paying the monthly fee for Aweber – and I was right to.
MailChimp is perfect for my needs, to be honest I’ve not got many subscribers – the most I had was around 600 or so for a gaming website. If you are considering creating a newsletter for your business then I would highly recommend MailChimp – it’s free if you have 2,000 or less subscribers, so there is no risk for you to try and build up a mailing list.
Here are some of the cool things you can do with MailChimp:
- You can add people via your website, via their hosted form, via the admin system or even through their ipad application
- Capture people’s first name, surname and date of birth and then send them personalised emails, especially on their birthday!
- Segment customers into groups, such as customers and prospects, or perhaps by their interests or spend
- Setup autoresponders – emails that get sent to recipients based on predetermined criteria such as “opened this campaign” or “7 days after signup”
- Adding coupons – this allows you to add physical coupons you can print off and then scan in with an iPhone app when they bring them to your business – it then includes these in the email analytics reports!
- Split test emails – you can test different subject lines or different body text to see what difference this makes to your open rates and click rates
- Create an RSS to email campaign which automatically sends out blog posts or news articles from your website to the email newsletter.
Plus much more, the possibilities really are endless, plus they have some amazing webinars you can watch when you sign up that teach you how to do all this and more!