Well I say a year, but really it’s only 9 months, but I’ve still got a few books to read and I’ve only got 3 months to go (plus I’ll be reading the new Discworld shortly after Christmas – whether someone buys me it or not *hint hint*).
Anyways, I can’t believe how much I have learned – despite my previous knowledge of Internet marketing techniques and my business degree. Seth takes a concept, pulls it apart and analyses it and then puts it back together the way it should work. From coming up with great ideas, to spreading the word about your business to fixing your site so it is more user friendly – he really can apply himself to anything.
For those of you who don’t know Seth Godin, he is the founder of Squidoo and he was previously in charge of marketing at Yahoo (not sure what his title was, but he was at the top). I think all his books have been Amazon bestsellers, and he’s sold millions of books.
Anyways, if you’ve not read Seth Godin, or if you perhaps have and weren’t impressed, I’d like to recommend the books I think are worth reading:
- Unleashing the Idea Virus – Download the ebook for free here
- Permission Marketing: Turning Strangers into Friends and Friends into Customers
- Free Prize Inside: The Next Big Marketing Idea
- Purple Cow: Transform Your Business by Being Remarkable
To be honest though, some of the ones I didn’t find so useful, may actually be very useful for you, so it might be worth getting them all!
By the way, all those links to Amazon are affililate links, so if you do buy them I will get commission 🙂 But really, you won’t regret it!
Anyways, if you would like to watch a video of Seth, try this one (I’ve only watched part of it, but it was pretty interesting)