After working for Bronco for a while I’ve been noticing how there can be two ways to approach things – from an SEO perspective or from a copywriting perspective. Obviously you can combine the two, but usually there is an emphasis on one or the other.
Which do you prefer to use? Which do you prefer to read?
I’m reading up on copywriting at the moment, it’s a skill I’d like to develop. I’m currently reading The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters by Joseph Sugarman. I’m only a quarter of the way through – it seems quite interesting, but the approach is from a direct marketing angle, not online (although apparently he goes into that later).