Copywriting/split testing vs SEO

After working for Bronco for a while I’ve been noticing how there can be two ways to approach things – from an SEO perspective or from a copywriting perspective. Obviously you can combine the two, but usually there is an emphasis on one or the other.

Which do you prefer to use? Which do you prefer to read?

I’m reading up on copywriting at the moment, it’s a skill I’d like to develop. I’m currently reading The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters by Joseph Sugarman. I’m only a quarter of the way through – it seems quite interesting, but the approach is from a direct marketing angle, not online (although apparently he goes into that later).

Feedburner – the answer to my email marketing dreams!

For those of you who know me, you will know that I’ve had a health problem that has prevented me using the net as much as I like over the years – so you’ll understand. For the rest of you, please bare with me if I regurgitate old stuff/ideas – I’m still playing catchup!

I’ve recently discovered the power of Feedburner after seeing that Seth Godin uses a similar service called FeedBlitz. so I thought, if it’s good enough for Seth, it’s good enough for me 🙂

Anyways, it’s great, I’ve been harping on at Anthony Shapley all week about it. It’s a great way to “save” all those visitors who visit your blog and then bugger off. Blogs have the worst bounce rate of any other type of website, because people tend to be interested in just one post, so it is important to keep them coming back via a feed subscription or an email subscription. It is probably best in encouraging everyone to sign up to Feedburner at the end of every post – with a call to action (I guess I best put this on my list of things to do now I said that)!

You can see on my sidebar that I have my feed link (as per standard) but I’ve also added receive blog updates by email. Now I much prefer this way of receiving blog posts – mainly because I tried Google Reader once and I hated it, plus I can’t be bothered to keep checking back.

Anyways, if you want to follow my blog via feedburner you can do so by clicking here.

David Whitehouse – Author

So on 30th January 2009 I, David Whitehouse, became a published author!!!  My book, An Unofficial Guide to Call of Duty World at War, was finally published.  If your interested in seeing the book click on the link above and it will take you to Amazon.

It certainly was an experience writing my own book, I think if I was to do it again it would be on something with a much larger appeal and something which doesn’t have a short time line to fit into.

On the whole I’m happy about it though, at least I have my own copy proudly placed on the mantelpiece hidden away from all visitors in case they realise what an utter geek I am!!!